The Content Trap by Bharat Anand PDF Download
Download The Content Trap by Bharat Anand PDF ebook free. “The Content Trap: A Strategist’s Guide to Digital Change” is an excellent evaluation of the struggles between business owners, their products and the changing landscape of networks and connections.
Description The Content Trap by Bharat Anand PDF
“The Content Trap: A Strategist’s Guide to Digital Change” is a masterful and interesting book that has reshaped your understanding of content in the digital landscape. Bharat Anand is the author of this famous book. He graduated magna cum laude with a B.A. in economics from Harvard University and P.H.D from Princeton University. Professor Anand is a fully expert in digital and corporate strategy. He has studied how new technologies affect what he watch, read and hear how companies navigate digital change. The content trap book is full of deep, well thought out and valuable examples of wins and losses, good and wrong decisions by businesses and their content. Nowadays companies have two major challenges. The first one is getting noticed and the other one is getting paid.
Bharat Anand explores a range of business around all over the world, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted and from talent management to the future of education. His latest research in economics, strategy, and marketing, smashes celebrated myths and reorients strategy. In this book, digital change means nowadays everyone can reach and interact with others directly. All of us in the content business that comes with risks and Bharat Anand teaches us “the content trap” book how to recognize and navigate them. All in all, this book is highly relevant for media and technology, but I would recommend it to anyone running a business – big or small.
Detail AboutThe Content Trap by Bharat Anand PDF
- Name: The Content Trap: A Strategist’s Guide to Digital Change
- Author: Bharat Anand
- ISBN: 0812995384
- Language: English
- Genre: Media, Online Learning
- Format: PDF/ePub
- Size: 6 MB
- Page: 464
- Price: Free
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