Brand Seduction by Daryl Weber PDF Download
Download Brand Seduction by Daryl Weber PDF eBook free. The “Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands” is a great read and fascinating book for anyone in marketing or advertising.
Description of Brand Seduction by Daryl Weber PDF
The “Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands” is a wonderful book that guides the readers on how human beings make decisions. Brand Seduction is written by the author Daryl Weber. Daryl Weber is a branding consultant whose work has influenced many of the best and biggest brands in the world, including Nike, Coca-Cola, and much more. He was a Director of Strategy at the boutique brand and innovation consultancy Redscout, where he advised Fortune 500 companies on new product innovation and brand positioning.
In this book, Daryl provides an excellent overview of both cognitive science and brand marketing. It is very clearly written making a quite complicated topic easy to understand and very useful branding advice contained within a clear context of how the brain works. Furthermore, the last chapters are packed with practical suggestions for implementing these insights in product and brand development, advertising, etc. With the help of this book, the reader will learn the biggest myths about consumer psychology. The surprising unconscious side of brands and the real role of emotions in building brands. This book digs deeper into the nature of brands, how they exist, and also behave in the mind. All in all, Brand Seduction is a self-help book for all the readers.
Detail About Brand Seduction by Daryl Weber PDF
- Name: Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands
- Author: Daryl Weber
- ISBN: 1632650134
- Language: English
- Genre: Marketing, Marketing, and Consumer Behavior, Advertising
- Format: PDF/ePub
- Size: 1 MB
- Page: 288
- Price: Free
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