Ogilvy on Advertising in the Digital Age by Miles Young PDF Download
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Ogilvy on Advertising in the Digital Age Book Summary
“Ogilvy on Advertising in the Digital Age by Miles Young ” is a good book that you can read online or download to read it later. Before starting the reading or downloading, here is the summary of the book that you can read. You may also like The Last Beekeeper by Julie Carrick Dalton PDF Download
In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future.
This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today’s ever-expanding technological marketplace.
Details About Ogilvy on Advertising in the Digital Age
- Name: Ogilvy on Advertising in the Digital Age
- Author:Miles Young
- Language: English
- Genre: Commercial Advertising
- Format: PDF/ePub
- Size: 1 MB
- Price: Free
Ogilvy on Advertising in the Digital Age by Miles Young ePub Download
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