The Choice Factory by Richard Shotton PDF Download

Download The Choice Factory by Richard Shotton PDF eBook free. “The Choice Factory: 25 behavioral biases that influence what we buy” is an essential book for all those people who want to learn about marketing and advertising.

Description of The Choice Factory by Richard Shotton PDF

“The Choice Factory: 25 behavioral biases that influence what we buy” is an important book for business purpose. The author of this successful book is Richard Shotton. Richard is Head of Behavioural Sciences at Manning Gottlieb OMD, the most awarded media agency in the history of the IPA Effectiveness awards. He is interested in how findings from behavioral science can be applied to advertising.

Richard writes about the behavioral experiments, he runs for titles such as Marketing Week, Campaign, The Drum and Quartz. Richard Shotton says, The Choice Factory is an important book for all peoples who want to learn about business. He also describes how our behavior is shaped by psychological shortcuts. The Choice Factory reveals, Marketers nowadays are possessed with brand purpose, shiny-automated-dashboards and artificial intelligence. Each business hoping to differentiate, to be the first to discover and use the next big thing in marketing.

Additionally, The Choice Factory contains 25 short chapters, each chapter gives a new and simple idea. With the help of this self-help book, you will learn different techniques about advertising. All in all, The Choice Factory is an essential book for all self-respecting marketer and advertiser.

Detail About The Choice Factory by Richard Shotton PDF

• Name: The Choice Factory: 25 behavioral biases that influence what we buy
• Author: Richard Shotton
• ISBN: 0857196095
• Language: English
• Genre: Advertising, Medical Applied Psychology, Marketing, and Consumer Behavior
• Format: PDF/ePub
• Size: 1 MB
• Page: 202
• Price: Free

Download The Choice Factory by Richard Shotton ePub Free

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