The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway PDF Download

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway PDF free Download. “The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google” is an excellent synopsis of the four most important companies today and why they matter.

Description of The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway PDF

“The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google” is one of the best books in the modern business. Scott Galloway is the author of this book. The author does an amazing job succinctly explaining the impact and interconnection between these highly complex businesses. In the introductory chapter Galloway lays out his thesis where a technology-optimistic society naively views big tech companies as inherently good and as a result, the US government regulates the Four much more lightly than the companies they compete with, tech companies are allowed to pay very low taxes and investors supply capital to them almost for free.

Big tech companies, in contrast to almost any other big company in other sectors, are seen as the good guys and given a free card to do as they please. Unfortunately, this and the ruthlessness and relentlessness of the companies have not only lead to arrogance and hubris from the side of tech companies with regards to their behavior but also to a market power that has grown so big that no one can effectively compete with them. Then follows four chapters, each with more detail on all of the Four, or the four horsemen, as Galloway also calls them.

The final section is five slightly unsorted chapters that slice the thesis of the book in a different way and among others go into detail on some of the sins of the companies. In short, it is a great read with an informative, thought-provoking and entertaining lesson. We highly recommend it to anyone in business today especially if you are in digital media, tech, retail or advertising. You can also Download Pour Your Heart Into It by Howard Schultz PDF.

Details About The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway PDF

• Name: The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
• Authors: Scott Galloway
• Publish Date: October 3, 2017
• Language: English
• Genre: Business
• Format: PDF/ePub
• Size: 7 MB
• Pages: 320
• Price: Free
• ISBN: 978-0735213654

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