Download Marketing Research, 11th Edition by David A. Aaker, V. Kumar, Robert Leone, George S. Day PDF Free

Download Marketing Research, 11th Edition by David A. Aaker, V. Kumar, Robert Leone, George S. Day PDF free complete full-text eBook. Marketing Research, Eleventh Edition by David A. Aaker, V. Kumar, Robert Leone, George S. Day is a book on marketing intelligence research and different strategies.

Description of Marketing Research, 11th Edition by David A. Aaker, V. Kumar, Robert Leone, George S. Day PDF

Marketing is an essential part of launching any new business. You need to focus and consider on each and every possible aspect of marketing. Before implementing any new strategy, research and planning are the most important phase. Marketing Research, 11th Edition by David A. Aaker, V. Kumar, Robert Leone, George S. Day is a highly implementable text focusing the marketing intelligence. It focuses on the marketing intelligence, theory, strategy, and the applications covering all the latest marketing methods. You will also learn the trends, strengths, limitations, and the relevance of marketing to your business.

After reading this book, you will realize the importance of marketing along with the power of internet marketing and a lot of other things you might not know. This book is suitable for beginners, and the students intermediate and advanced level. This book consists of 25 chapters and 5 parts covering all from basic to higher level of marketing phases.

Topics of the Book:

These chapters include:

• THE NATURE AND SCOPE OF MARKETING RESEARCH
  • 1: A Decision-Making Perspective on Marketing Intelligence
  • 2: Marketing Research in Practice
  • 3: The Marketing Research Process
  • 4: Research Design and Implementation
• DATA COLLECTION
  • SECTION A: SECONDARY AND EXPLORATORY RESEARCH
    • 5: Secondary Sources of Marketing Data
    • 6: Standardized Sources of Marketing Data
    • 7: Marketing Research on the Internet
    • 8: Information Collection: Qualitative and Observational Methods
  • SECTION B: DESCRIPTIVE RESEARCH
    • 9: Information from Respondents: Issues in Data Collection
    • 10: Information from Respondents: Survey Methods
    • 11: Attitude Measurement
    • 12: Designing the Questionnaire
  • SECTION C: CAUSAL RESEARCH
    • 13: Experimentation
  • SECTION D: SAMPLING
    • 14: Sampling Fundamentals
    • 15: Sample Size and Statistical Theory
• DATA ANALYSIS
  • 16: Fundamentals of Data Analysis
  • 17: Hypothesis Testing: Basic Concepts and Tests of Associations
  • 18: Hypothesis Testing: Means and Proportions
• SPECIAL TOPICS IN DATA ANALYSIS
  • 19: Correlation Analysis and Regression Analysis
  • 20: Discriminant, Factor, and Cluster Analysis
  • 21: Multidimensional Scaling and Conjoint Analysis
  • 22: Presenting the Results
• APPLICATIONS OF MARKETING INTELLIGENCE
  • 23: Marketing-Mix Measures
  • 24: Brand and Customer Metrics
  • 25: New Age Strategies

Details of Marketing Research, 11th Edition by David A. Aaker, V. Kumar, Robert Leone, George S. Day PDF

• Name: Marketing Research, 11th Edition
• Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
• Publish Date: October 1, 2012. by Wiley
• Language: English
• Genere: Business
• Format: PDF
• Size: 14.9 MB
• Pages: 766
• Price: Free

Marketing Research, 11th Edition by David A. Aaker, V. Kumar, Robert Leone, George S. Day PDF Free Download

Click on the below-given link to download Marketing Research, 11th Edition by David A. Aaker, V. Kumar, Robert Leone, George S. Day full-text complete eBook in PDF format. Marketing Research is a very comprehensive book covering all the important aspects of marketing.