Frenemies by Ken Auletta PDF Download

October 12, 2019 Business, Popular

Download Frenemies by Ken Auletta PDF eBook free. The “Frenemies: The Epic Disruption of the Ad Business (And Everything Else)” is an enlightening book that reveals the complexities of our industry from multiple points of view.

Description of Frenemies by Ken Auletta PDF

The “Frenemies: The Epic Disruption of the Ad Business (And Everything Else)” is a great book that describes the advertising business of yesterday today and tomorrow. The author of this book is Ken Auletta. Ken has written the Annals of Communications column for The New Yorker since 1992. He has written more than twelve books, including Three Blind Mice, Greed and Glory on Wall Street. He lives in Manhattan with his wife. Frenemies is a great book because it taking us into the world of advertising. The author describes the industry is facing consumers with advertising fatigue who don’t like to be interrupted with advertisements. It’s tough to have a business model of people who hate you.

Because there are some problems, like the media communications environment is changing and technology provides a direct link between buyers and sellers. People are transferring from print media to mobile devices,6 billion global phone users with a screen too small for ads. Advertisers need to keep up with new technology and develop ways to document the effectiveness of advertising. Advertising must be relevant and promote social values like authenticity, civic projects, and the environment. To sum it up, Frenemies is a best-selling book that tells the complications of the industry from different views.